Scientific and research activities
The main research directions in the Department are:
- Human resource management, specifically:
- theory and practice of personnel marketing
- cultural aspects of management practice
- theory of communication and public relations
- education of managers, preparation and training of managers for administration and industry
- contemporary concepts of human resource management, including knowledge management, talent management
- issues of flexible employment and modern forms of labor organization and their impact on human resource management
- Sociology and industrial psychology, in particular:
- sociology of the city
- sociology of industry
- sociology of public life, including research on local civic communities
- people and institutions in the processes of transformation of urban local communities
- issues of business ethics and managerial ethics
- psychological aspects of management virtualization
- Social communication, in particular:
- essence and functions of PR
- interpersonal and social communication
- culture of language
- psychological aspects of social communication and PR
- image creation
- negotiation strategies and techniques
- Market and advertising research, in particular:
- marketing research
- evaluation
- sociology of advertising
- Issues of the behavioral school of management, in particular:
- methodology of science, technical and management sciences
- social and economic aspects of organizational management
- motivation to work
- management of information and knowledge in learning enterprises
- organizational culture and the formation of employee attitudes
- education of managers in Poland against the background of trends in the education of managers in Central and Western Europe
- ecological contexts of industrial region management
- principles of sustainable development
- Research in the field of education, in particular:
- pedagogy and special pedagogy
- neuroeducation and its implications for everyday educational practice at all levels of education
- new technologies in education and therapy for people with disabilities
- the social dimension of quality in education and social space
