Cognitive technologies and social media
Bachelor Degree
List of subjects
Common classes (A) - for both diploma paths / specialties
- Physical education
- Foreign language
- General methodology of the sciences
- Fundamentals of the philosophy of mind
- Fundamentals of cognitive psychology
- Protection of intellectual property
- Mathematics
- Management basics
- Basics of sustainable development
- Communication techniques and tools (HES)
- Reflective management
- Computer science with information technology
- Applied statistics
- Cloud computing
- Cognitive technologies
- Fundamentals of cognitive science
- Cultural dimensions of social media
- Cross-cultural management
- e-communities
- Programming basics
- Digital competencies in management
- Cyber-physical systems and Industry 4.0
- Smart grids
- Methods for studying online communities
- Media in social development
- Data processing
- Natural language processing
- Leading human teams in a digital society
- Artificial Intelligence Programming Languages
- Cyber Security
- Information and communication technologies in management
- Fundamentals of Machine Learning
- Visualization techniques
- Elective subject 1 - Ethics of technology / Ethics of media
- Elective subject 2 - Project Management / Fundamentals of Knowledge Management
- Elective subject 3 - Public relations / Social media image creation
- Elective subject 4 - Internet threats / Cognitive technologies in crisis management
- User experience design
- Quality assurance (QA) in ICT projects
- Preparation and implementation of a research/PBL project
Diploma Track/Specialty (B) Media Monitoring and Analysis
- Marketing research and social media advertising
- Media image research methods
- Monitoring and quality control of media messages
- Media message analysis
- Apprenticeship
- Diploma Seminar
Diploma Track/Specialty (C) Information and Communication Technologies.
- Marketing research in information and communication technologies
- Soft skills in ICT
- Research methods in ICT
- ICT project management
- Apprenticeship
- Diploma Seminar
